Farage is a lying, duplicitous prick. He and his bunch of ex Tories are basically the establishment. Rupert seems to me to be far more straightforward, honest and trustworthy.
The whole 'they are a nothing party' argument is bollocks. Reform were a nothing party just a few short years ago. The voting share the Restore are capturing and the speed is incredible. They are only a few months old FFS! Reform are running scared. Already Farage has started reposting Rupert's policies verbatim just to try to hold onto the vote. Remember how Farage said only a few months ago that mass deportations were unworkable? He was saying that to try to appeal to the establishment vote, to appear 'electable'. Licking arse. Just look at how his tweets have changed now since he's seen that a large amount of the population agree with Rupert.
Rupert knows that Farage only has to make one mistake and a huge section of his support will turn now that they have a viable alternative to vote for. He also knows (and this is important) that the easiest gains in voting share come from giving the disaffected someone to vote for. On an average turnout of say, 60%, there are a huge amount of votes up for grabs. You simply must not underestimate the maths here. It allows for his 'share of the vote' vs Reform to increase exponentially.
Which leads me to the final point- grassroots support. Look at all the campaigning he is able to command to contest even 'unwinnable' seats. Volunteers. Grass roots. People who suddenly realise that what they've been told is not possible all their lives is possible. We don't have to accept decline. We were at the opening night of the pub near the yard the other night and as we had baby with us we of course got chatting to a young expecting couple who'd recently moved into the village. She let on that she is a Restore supporter. We chinked glasses and I told them that I'd been a member since day 1, with an extra few hundred quid donation along with my twenty. The other night we went round theirs for dinner to meet their new baby. Turns out they've been leafleting in the area and know the local office of Restore well. I'm looking forward to an introduction, and I'm taking two lads from the farm with me who also feel the same way.
Look at how Trump was portrayed leading up to his landslide win. It's the same. He's this, he's that, he's unelectable. Oh crap, he's won!
