JCBs absence from these sorts of events seems odd, However, I wonder if they have sat down with some stats and a calculator and realised that attending such events just simply doesn’t pay.
Unless you have a stand selling ice creams or burgers then I think you are lucky to take orders at shows like Plantworks. Yes I’m sure some of the smaller kit gets orders, attachments and the like, even then I’d question if the sums add up and how many of those orders would have found their way anyway, but how many machines or substantial purchases get made on the day?
Yes there will be leads from a show that turn into sales, but can they definitely be attributed to the fact the manufacturer exhibited a particular event?
Most of us would probably think twice about just the transport cost of getting kit to Plantworks for the Takeuchi stand for example, they had a lot on display and the whole event must have cost a pretty penny to attend. I wonder how many machine orders were taken over the three days on that stand?
JCB may have just realised that they don’t need to be at these shows to promote their products and keep the order books full. Short sighted? Maybe? But it might just be maths and good business….