There are undoubtedly people around who think appearance is everything, but also the other way than has been mentioned.
If you turn up in a new van with a load of new tools up North someone will think you're obviously charging too much.
I remember meeting the criteria for owning a flash classic car so took a large loan out and bought one. I grafted hard to pay it off early as I don't like debt (contrast that to today's norm).
I'd take it out on Summer evenings to visit potential customers, but always parked out of sight and walked the last bit.
I was conscious of being judged by it.
You can turn out good work with s**t gear if you have the skillset.... no skillset and the best gear in the world isn't going to help.
Something I have noticed in recent years is a worrying downhill trend in customer expectations... there was a time not long ago when most jobs I would be expected to save turf and put it back on the trench.... these days no one is bothered. In many cases most aren't bothered about saving topsoil.....
In reality what does that mean?
Surely not putting the old in a skip and buying new in, or what?
A while ago someone was advertising hundreds of tons of TS delivered for free on FBMP, sadly I was way out of their mileage range otherwise I would have taken it all.
It would have filled in and smoothed out a lot of hollows and difficult clay ground.