Manufacturers RRP means diddly squat ...in fact it's often a way of manufacturers overpricing with their parts and hence giving the dealer no margin....
My two pennyworth from another perspective.
one of these was a company I had used for years supplying all sorts of welding kit and consumables ...
asked 'em for a price on some new Binzell MIG and plasma torches ...
was given what was supposedly 35% off list ..
following day the Binzell rep walked into my shop ...
asked him for the same prices ..
which he gave me, with/plus a 45% discount and provided me with their glossy price list.
My regular guys were adding 25% on to list ....
I also had on order with them, a 200A Mosa, remote and a Hobart hefty which came to £3k and change, back then.
by pure chance, in the mail I'd had a brochure from Industrial Engines, the very same day at half the price.
needless to say I had a very heated tel. discussion that afternoon, after lunch ..... by 4pm the boss man, who lived just outside Abergavenny was in my office, huffing an' puffing telling me I was mistaken/it wasn't possible ...... the brochures/price lists soon took the wind out of his sails ... orders were cancelled and I never used them again .. you only get caught taking the piss once
have recommended these guys many times since
https://industrialenginesuk.com/