Hitachi changing name to Landcros in early 2026

P

powercom

Active member
Didn't see any one mention this bit of nonsense but apparently from early next year some one has decided that Hitachi will no longer be name to emblazoned across orange excavators the world over and it will become known as LANDCROS ------- WTF are some people thinking !!! you spend years building a solid reputation for construction equipment you have significant leg up on the competition looming from the up and coming Chinese's competitors by having a world wide well known and respected brand name and you score a own goal and decide to change your name to what !!!!!!

ARE YOU MAD

https://www.hitachicm.com/eu/en/press-center/hitachi-construction-machinery-rebrands-as-landcros/
 
D

DaveDCB

Well-known member
My mates a big hitachi fan, will no longer be going with them.. may be shallow but as with everything its first impressions!
 
Lancs Lad

Lancs Lad

Well-known member
Didn't see any one mention this bit of nonsense but apparently from early next year some one has decided that Hitachi will no longer be name to emblazoned across orange excavators the world over and it will become known as LANDCROS ------- WTF are some people thinking !!! you spend years building a solid reputation for construction equipment you have significant leg up on the competition looming from the up and coming Chinese's competitors by having a world wide well known and respected brand name and you score a own goal and decide to change your name to what !!!!!!

ARE YOU MAD

https://www.hitachicm.com/eu/en/press-center/hitachi-construction-machinery-rebrands-as-landcros/
Hang on...isn't it copyright @Giles ?
 
Powerfab

Powerfab

Well-known member
Sure they did the same to their power tools a couple of years ago.
Changed the name from Hitachi to Hikoki.

A lot of people scratched their head at this as well. Respected brand and reputation flushed down the WC
 
Lancs Lad

Lancs Lad

Well-known member
Sure they did the same to their power tools a couple of years ago.
Changed the name from Hitachi to Hikoki.

A lot of people scratched their head at this as well. Respected brand and reputation flushed down the WC
And sales volume as well I've heard on good authority 😬...you sometimes wonder what goes through some folks heads .
 
C

charlie2

Well-known member
Lads? Its a name change? No one said anything else will be change?
I dont understand why everyone is getting there knickers in a twist 🤔
i am guessing as hitachi are a well respected and liked brand why change the name to something that seems much the same as lots of chinese branded machines. tbh i dont think it would be a great move but i guess time will tell in sales etc.
 
V8Druid

V8Druid

do it as well as you can,but learn to do it better
Sure they did the same to their power tools a couple of years ago.
Changed the name from Hitachi to Hikoki.

A lot of people scratched their head at this as well. Respected brand and reputation flushed down the WC
they took over Nitto Koki ... another very respected brand of Jap tools and amalgamated their names ;)
 
D

DaveDCB

Well-known member
He liked the name not the machines then ?
Local dealer is going as well apparently… added with the fact the sales guy has been utterly hopeless the last few months I think the name change is the cherry ontop.
Doubt wacker sales will be as strong when the name changes to Develon
 
Last edited:
C

charlie2

Well-known member
they took over Nitto Koki ... another very respected brand of Jap tools and amalgamated their names ;)
i have some hitachi and hikoki 18v cordless tools good quality i think and well made there is another brand that uses the same batterys but the make escapes me when i remember it will ad it.
 
Top