Hitachi changing name to Landcros in early 2026

[powercom]

Didn't see any one mention this bit of nonsense but apparently from early next year some one has decided that Hitachi will no longer be name to emblazoned across orange excavators the world over and it will become known as LANDCROS ------- WTF are some people thinking !!! you spend years building a solid reputation for construction equipment you have significant leg up on the competition looming from the up and coming Chinese's competitors by having a world wide well known and respected brand name and you score a own goal and decide to change your name to what !!!!!!

ARE YOU MAD

https://www.hitachicm.com/eu/en/press-center/hitachi-construction-machinery-rebrands-as-landcros/

 

[doobin]

Ridiculous

 

[Storrsy]

People will see them and probably just think it's the latest round of Chinese stuff! Sound like it too!

 

[hiluxman]

People will see them and probably just think it's the latest round of Chinese stuff! Sound like it too!

Exactly this.

Makes you wonder wtf does the research into stuff like this.

 

[DaveDCB]

My mates a big hitachi fan, will no longer be going with them.. may be shallow but as with everything its first impressions!

 

[Lancs Lad]

Didn't see any one mention this bit of nonsense but apparently from early next year some one has decided that Hitachi will no longer be name to emblazoned across orange excavators the world over and it will become known as LANDCROS ------- WTF are some people thinking !!! you spend years building a solid reputation for construction equipment you have significant leg up on the competition looming from the up and coming Chinese's competitors by having a world wide well known and respected brand name and you score a own goal and decide to change your name to what !!!!!!

ARE YOU MAD

https://www.hitachicm.com/eu/en/press-center/hitachi-construction-machinery-rebrands-as-landcros/

Hang on...isn't it copyright @Giles ?

 

[craig]

Hang on...isn't it copyright @Giles ?

I was just thinking, some pics of @Giles machines had landcross on the back

 

[Giles]

I was just thinking, some pics of @Giles machines had landcross on the back

My dads property developing firm is Langcross ltd gonna get confusing for my 80 year of parents when there email and socials etc get bombared

 

[V8Druid]

My dads property developing firm is Langcross ltd gonna get confusing for my 80 year of parents when there email and socials etc get bombared

start invoicing them a quid a pop for every email forwarded

 

[DaveDCB]

My dads property developing firm is Langcross ltd gonna get confusing for my 80 year of parents when there email and socials etc get bombared

Import some of them cheapo Chinese machines and set up selling them rebadged , that will confuse everyone I’m sure

 

[Giles]

Import some of them cheapo Chinese machines and set up selling them rebadged , that will confuse everyone I’m sure

Think my dignity wouldn’t allow me to sit in one let alone sell one

 

[Furniss]

My mates a big hitachi fan, will no longer be going with them.. may be shallow but as with everything its first impressions!

He liked the name not the machines then ?

 

[CPS]

Lads? Its a name change? No one said anything else will be change?
I dont understand why everyone is getting there knickers in a twist

 

[V8Druid]

Hitachi consolidates northern depots

Hitachi Construction Machinery (UK) has announced the closure of its depots in Wakefield and Warrington.

www.theconstructionindex.co.uk

no mention of a name change though

 

[Powerfab]

Sure they did the same to their power tools a couple of years ago.
Changed the name from Hitachi to Hikoki.

A lot of people scratched their head at this as well. Respected brand and reputation flushed down the WC

 

[Lancs Lad]

Sure they did the same to their power tools a couple of years ago.
Changed the name from Hitachi to Hikoki.

A lot of people scratched their head at this as well. Respected brand and reputation flushed down the WC

And sales volume as well I've heard on good authority ...you sometimes wonder what goes through some folks heads .

 

[charlie2]

Lads? Its a name change? No one said anything else will be change?
I dont understand why everyone is getting there knickers in a twist

i am guessing as hitachi are a well respected and liked brand why change the name to something that seems much the same as lots of chinese branded machines. tbh i dont think it would be a great move but i guess time will tell in sales etc.

 

[V8Druid]

Sure they did the same to their power tools a couple of years ago.
Changed the name from Hitachi to Hikoki.

A lot of people scratched their head at this as well. Respected brand and reputation flushed down the WC

they took over Nitto Koki ... another very respected brand of Jap tools and amalgamated their names

 

[DaveDCB]

He liked the name not the machines then ?

Local dealer is going as well apparently… added with the fact the sales guy has been utterly hopeless the last few months I think the name change is the cherry ontop.
Doubt wacker sales will be as strong when the name changes to Develon

 

[charlie2]

they took over Nitto Koki ... another very respected brand of Jap tools and amalgamated their names

i have some hitachi and hikoki 18v cordless tools good quality i think and well made there is another brand that uses the same batterys but the make escapes me when i remember it will ad it.